Top Mirchi Executive delivers lectures on Radio
Mr. Nitin Singh interacting with students
Nitin Singh, EVP and National Director for Client Solutions, Radio Mirchi , delivered a three-lectures series on the Business of Radio to the BAJMC Semester II and BBA students.
During the three sessions, he spoke in detail about how the dynamics of radio business have changed with the advancing technology. While giving a background on radio industry growth in India, he explained the usage of editorial space and non-radio revenue streams for client integrations.
Students were keen to learn some new concepts like activations, concerts, television properties, multimedia solutions and catalyst playing a significant role in business of radio. The interactive lectures, which were held on April 5, 14, and 16 concluded with a question-and-answer session.
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During the three sessions, he spoke in detail about how the dynamics of radio business have changed with the advancing technology. While giving a background on radio industry growth in India, he explained the usage of editorial space and non-radio revenue streams for client integrations.
Students were keen to learn some new concepts like activations, concerts, television properties, multimedia solutions and catalyst playing a significant role in business of radio. The interactive lectures, which were held on April 5, 14, and 16 concluded with a question-and-answer session.
Join exciting programmes offered by Bennett University