OTT is here to stay
By Keshav Khemka
In the past few years, the popularity of Over-The-Top (OTT) platforms has found its way into the Indian entertainment market. With the availability of high-speed internet and smartphones, more and more people are turning towardsOTT platforms for entertainment. In this blog, we will explore the usage of OTT platforms in India and how they have transformed the entertainment industry in the past 5 years.
What are OTT platforms?
OTT platforms are digital streaming services that deliver content on the internet for the viewers at a very economical price, bypassing television channels or cable networks. These platforms offer a variety of content, including movies, TV shows, web series, and documentaries and even reality shows. Examples of popular OTT platforms in India includeNetflix , Amazon Prime Video , Hotstar , Zee5, and Voot.
Why are OTT platforms so popular in India?
Convenience: OTT platforms offer the convenience of streaming content anytime, anywhere, and on any device. This flexibility is appealing to younger audiences who prefer to consume content on their smartphones and even people of older age to some extent.
Variety of Content: OTT platforms offer a very wide range of content, from Bollywood movies to international TV shows and web series and documentaries. This variety ensures that there is something for everyone on these platforms no matter what age group they belong to or what type of content they like to watch.
Cost-effective: The subscription plans of OTT platforms are generally more affordable than traditional cable TV plans. This makes it accessible to a wider audience. If it’s cheap and everything is available on it then people tend to buy it more and prefer it more.
Original Content: Many OTT platforms are now producing their own original content, for example, Netflix, Hotstar and even Prime videos, which is exclusive to their platform. This has resulted in high-quality content that is not available on traditional TV channels. And people around the globe are also loving it.
Impact on the entertainment industry
OTT platforms have disrupted the old entertainment industry in India which was movies and television. With the increasing popularity of these platforms, more and more content creators are now producing content exclusively for these platforms because people tend to love them more. This has resulted in a boom in the web series and short films market in India and a decline in the customer base ofBollywood entertainment and television.
OTT platforms have also given a platform for independent filmmakers to showcase their work.
Conclusion
OTT platforms have revolutionized the way we consume entertainment in India rather than it was before. They offer convenience, variety, and affordability, making them a popular choice among audiences of every age group in India. With the increasing popularity of these platforms, it is clear that they are here to stay for a very long time. The impact on the entertainment industry has been large, and it will be interesting to see how the industry evolves in response to this new form of entertainment media.
In the past few years, the popularity of Over-The-Top (OTT) platforms has found its way into the Indian entertainment market. With the availability of high-speed internet and smartphones, more and more people are turning towards
What are OTT platforms?
OTT platforms are digital streaming services that deliver content on the internet for the viewers at a very economical price, bypassing television channels or cable networks. These platforms offer a variety of content, including movies, TV shows, web series, and documentaries and even reality shows. Examples of popular OTT platforms in India include
Why are OTT platforms so popular in India?
Convenience: OTT platforms offer the convenience of streaming content anytime, anywhere, and on any device. This flexibility is appealing to younger audiences who prefer to consume content on their smartphones and even people of older age to some extent.
Variety of Content: OTT platforms offer a very wide range of content, from Bollywood movies to international TV shows and web series and documentaries. This variety ensures that there is something for everyone on these platforms no matter what age group they belong to or what type of content they like to watch.
Cost-effective: The subscription plans of OTT platforms are generally more affordable than traditional cable TV plans. This makes it accessible to a wider audience. If it’s cheap and everything is available on it then people tend to buy it more and prefer it more.
Original Content: Many OTT platforms are now producing their own original content, for example, Netflix, Hotstar and even Prime videos, which is exclusive to their platform. This has resulted in high-quality content that is not available on traditional TV channels. And people around the globe are also loving it.
Impact on the entertainment industry
OTT platforms have disrupted the old entertainment industry in India which was movies and television. With the increasing popularity of these platforms, more and more content creators are now producing content exclusively for these platforms because people tend to love them more. This has resulted in a boom in the web series and short films market in India and a decline in the customer base of
OTT platforms have also given a platform for independent filmmakers to showcase their work.
Conclusion
OTT platforms have revolutionized the way we consume entertainment in India rather than it was before. They offer convenience, variety, and affordability, making them a popular choice among audiences of every age group in India. With the increasing popularity of these platforms, it is clear that they are here to stay for a very long time. The impact on the entertainment industry has been large, and it will be interesting to see how the industry evolves in response to this new form of entertainment media.
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