What is this 'JHOL'?
By Vinti Sharma
Jhol is an event started by the faculty of BAJMC Ms. Shruti Jain in 2018. It has been going on since then, recently on 4th April its fourth edition was done. It marked another successful event for the faculty and the students of BAJMC batch of 2021-2024. The theme of the event was bridging the gap between rural and urban areas. The guests invited to the event as judges Mr. Partho Sengupta, Mr. Rupam Borah, Mr. Anand Bisaryaa, Mr. Jagrit Tyagi.
It was B2C kind of event where the events were done to pitch the brands to the consumers in a fun, interactive way. The pitch had to de in the form of theatre however the variation was varied according what the brands ethos.
The event was divided in the form of a competition between the three groups the students were divided into with each team including 20 students. Each team team had different brands which they chose after deciding amongst themselves.
Group one choseDabur as their brand which was narrated in the form of a classic story telling play of Kaju bai and how she fought against the mentality of healthcare in the state of Karnataka. The second's groups brand was Stayfree which they showed through dance, narration, traditional theatre and pomp.
It focused on showcasing women empowerment which is the brand ethos.
Groups 3's brand was Parle - G it used interactive, modern theatre using the word 'Genius' and building on it. The act showcased the geniuses of various regions and how their inventions benefitted a lot of population. The competition was won by the group which was followed as post event celebrations amongst students.
It was B2C kind of event where the events were done to pitch the brands to the consumers in a fun, interactive way. The pitch had to de in the form of theatre however the variation was varied according what the brands ethos.
The event was divided in the form of a competition between the three groups the students were divided into with each team including 20 students. Each team team had different brands which they chose after deciding amongst themselves.
Group one chose
It focused on showcasing women empowerment which is the brand ethos.
Groups 3's brand was Parle - G it used interactive, modern theatre using the word 'Genius' and building on it. The act showcased the geniuses of various regions and how their inventions benefitted a lot of population. The competition was won by the group which was followed as post event celebrations amongst students.
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