AvianWe CEO discusses PR trends with media students
In a freewheeling chat, AvianWe Group CEO Nitin Mantri (centre) spoke about the PR industry and the students’ need to focus on well-rounded growth to meet the pace of the fast-changing media industry. Photo by Nikita Singh
By Shreya Mishra
Bennett University hosted a fun and knowledgeable session with Media Students on the Public Relations industry and media with industry expert.
In an interaction withNitin Mantri , the group CEO of AvianWe , the students got to know about the integration of academia and industry. The chat dwelled on how students can be trained to become industry professionals while learning in the university. It focused on students’ need to focus on well-rounded growth to meet the pace of the fast-changing media industry. The chat also emphasised the necessity of social media and the different dynamics each platform deals with.
While academics play a huge role in shaping the individual, the need to strike the “right balance between academics and industry exposure” is essential. He pointed, “I have looked at the course curriculum of different institutes and I feel a lot of what was lacking was industry inputs and industry knowledge from people working in the industry,” said Mantri.
In pics: Fireside chat with AvianWe CEO Nitin Mantri
The session addressed the requirements of the industry from someone who is trying to enter the space. He talked about the need to be aware of what’s happening in the market and the related spheres as “unless you are aware of the market you cannot be creative”. Discussing the expectations of the market Mantri said, “we are now also looking for people with vertical knowledge.”
Sharing the experience and takeaways from the chat Rebecca Sarah Mark said, “Getting to be a part of the fireside chat with Nitin sir was amazing. Getting first-hand knowledge on what is expected of us as students and how the industry will be when we enter into the 'real world' was definitely scary but necessary as well as educational.”
(The writer is a Semester IV student of BA (Journalism and Mass Communication) programme.)
Bennett University hosted a fun and knowledgeable session with Media Students on the Public Relations industry and media with industry expert.
In an interaction with
While academics play a huge role in shaping the individual, the need to strike the “right balance between academics and industry exposure” is essential. He pointed, “I have looked at the course curriculum of different institutes and I feel a lot of what was lacking was industry inputs and industry knowledge from people working in the industry,” said Mantri.
In pics: Fireside chat with AvianWe CEO Nitin Mantri
The session addressed the requirements of the industry from someone who is trying to enter the space. He talked about the need to be aware of what’s happening in the market and the related spheres as “unless you are aware of the market you cannot be creative”. Discussing the expectations of the market Mantri said, “we are now also looking for people with vertical knowledge.”
Sharing the experience and takeaways from the chat Rebecca Sarah Mark said, “Getting to be a part of the fireside chat with Nitin sir was amazing. Getting first-hand knowledge on what is expected of us as students and how the industry will be when we enter into the 'real world' was definitely scary but necessary as well as educational.”
(The writer is a Semester IV student of BA (Journalism and Mass Communication) programme.)
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