Creating & Optimizing Amazon Digital Campaigns

Amazon.com is the new frontier for e-commerce managers, according to Mr. Sounak Majumder, Global e-Commerce Manager of Sennheiser.
Speaking at the second National Seminar on Digital Media Marketing organised by Times School of Media’s Centre for Fact-checking and Social Media Studies on February 4, Majumder shared his insights as to how companies can transform their sales by leveraging the e-commerce potential of Amazon.
At the online seminar, whose topic was Creating and Optimizing Digital Campaigns vis-à-vis Amazon, Majumder also examined the potential of e-Commerce in India.
Further, while discussing the advertising strategies that can be used on Amazon, Majumder demonstrated the steps to set-up an advertising campaign. These included types of ads on the platform, ads solution, algorithms used to reach out to people, sponsorship ads and video ads.
The seminar was attended by Academicians, Research Scholars, Marketing Professionals, Young Entrepreneurs, and students of the Times School of Media.

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