TSOM's global webinar explores future of media
Global Experts Unite Virtually for Bennett University's Insightful Webinar on Zoom
By Kamakshi Deshmukh
In a significant stride towards fostering internationalisation and providing students with a global outlook,Bennett University 's Times School of Media (TSOM ) organised a joint webinar series titled "Exploring Futures Series’24: Interdisciplinary Perspective on Global Issues."
Partnering with the Higher School of Economics (HSE ) in St Petersburg, Russia, the webinar brought together experts from various fields to discuss key issues with interdisciplinary perspectives.
The webinar, held under the theme "Interdisciplinary Perspective on Global Issues,” featured distinguished speakers, includingAlexander Efimkin from the Press Office at the State Heritage Museum, Russia; Mikhail Tyurkin , Academic Supervisor at HSE, St. Petersburg , Russia, and Nalin Mehta , Managing Director of Money Control .
Nalin Mehta emphasized the evolving landscape of the media industry, stressing the importance of striking a balance between theoretical knowledge and practical learning. He highlighted the dynamic nature of media business models, calling for a higher proportion of practical exposure in education to align with industry needs.
Alexander Efimkin underscored the vital connection between journalism and its societal impact. “It is important to shape the outlook and assess the outlook, fostering collaboration between industry and academia is essential for shaping students' outlook and preparing them for real-world challenges,” TSOM DeanSanjeev Ratna Singh said.
The discussion brought attention to the enduring significance of fundamental skills such as critical thinking, creativity, and effective writing, even in the face of evolving technologies. Speakers emphasized the role of media in politics, emphasizing its enduring influence.
Harmony between theory and practice was deemed necessary, with a consensus that while technology evolves, foundational skills remain paramount. The idea of a universal media guide, extending beyond politics to encompass various spheres of life, was a recurring theme.
The speakers concurred that educational institutions should have a diverse faculty, including both pure academicians and industry experts, to provide students with a well-rounded perspective. The universal applicability of media guidance across diverse domains, including politics, art, and culture, was a key takeaway from the webinar.
This collaborative initiative by TSOM, Bennett University, and HSE, St. Petersburg, Russia, not only provided students with diverse viewpoints but also emphasized the importance of interdisciplinary knowledge in navigating the complexities of the globalized world.
[The writer is a Semester IV BA Journalism and Mass Communication programme.]
In a significant stride towards fostering internationalisation and providing students with a global outlook,
Partnering with the Higher School of Economics (
The webinar, held under the theme "Interdisciplinary Perspective on Global Issues,” featured distinguished speakers, including
Nalin Mehta emphasized the evolving landscape of the media industry, stressing the importance of striking a balance between theoretical knowledge and practical learning. He highlighted the dynamic nature of media business models, calling for a higher proportion of practical exposure in education to align with industry needs.
Alexander Efimkin underscored the vital connection between journalism and its societal impact. “It is important to shape the outlook and assess the outlook, fostering collaboration between industry and academia is essential for shaping students' outlook and preparing them for real-world challenges,” TSOM Dean
The discussion brought attention to the enduring significance of fundamental skills such as critical thinking, creativity, and effective writing, even in the face of evolving technologies. Speakers emphasized the role of media in politics, emphasizing its enduring influence.
Harmony between theory and practice was deemed necessary, with a consensus that while technology evolves, foundational skills remain paramount. The idea of a universal media guide, extending beyond politics to encompass various spheres of life, was a recurring theme.
The speakers concurred that educational institutions should have a diverse faculty, including both pure academicians and industry experts, to provide students with a well-rounded perspective. The universal applicability of media guidance across diverse domains, including politics, art, and culture, was a key takeaway from the webinar.
This collaborative initiative by TSOM, Bennett University, and HSE, St. Petersburg, Russia, not only provided students with diverse viewpoints but also emphasized the importance of interdisciplinary knowledge in navigating the complexities of the globalized world.
[The writer is a Semester IV BA Journalism and Mass Communication programme.]
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