Jhol 4.0 leaves audience mesmerised & wanting for more

By Pakhi Dave

Jhol 4.0, an exam-cum-theatre fest organized by the 4^th semester students of BAJMC was held at Bennett University on Tuesday. This event was a part of student’s event management subject.

The audience started settling in at 6:30. The entire hall had minimal decoration. This year the theme ‘Nazariyo ka Rangmanch’ revolved around reducing the gap between the rural and urban areas. The event was hosted by anchors Yasharth Rai and Rebecca Sarah Mark. “We are nervous but excited to see how this event goes down. We have been working on this project for the past 2 months now and now we just want it to be done,” said Yash Jaiswal, a student who was part of the organizing team.
The event was judged by four judges who were experts in the Advertising and Event Management industry. The judges included Parthosen Gupta, national creative head, Times Response, Mr Rupam Borah, Founder Virus , Oneify, Mr Jagrat Tyagi, Marketing Manager – Zee WION , and Mr Anand Bisarya, Founder & Director – Elegante World (a unit of AU Holidays & Events Pvt Ltd.).

A moment from Team StayFree's performance during Jhol 4.0 on Tuesday. Photo by Aadinath Mukherjee

“I attended Jhol 3.0 last year as well and it was fantastic, so I am just here to see what's on plate this time and I just want to congratulate all the students and wish them all the best,” said P Ramesh Kumar, an assistant professor at Times School of Media.

The three Brands that were showcased in the event were ParleG, Stayfree and Dabur. All the three teams gave their best, some entertained the judges with their dance or singing performances and some focused on the schemes of the brand. The showcase started with ParleG, with the team portraying how rural people are more innovative and hardworking when given a chance. Then came team Dabur, who portrayed how a Maharashtrian rural lady talks about keeping health first always. The last to perform was team StayFree, which portrayed how all women are worthy and independent and that a mother can take care of the child alone.

At the end of the event, the judges appreciated all the teams and declared team presenting StayFree as the best showcase. “I couldn’t guess that it was an exam,” said Parthosen Gupta.

(The writer is a Semester II student of BA (Journalism and Mass Communication) programme.)