Students showcase learning before potential recruiters

The Times School of Media students showcased 14 projects to a group of recruiters drawn from different media companies on February 10.

The presentations were made by the Class of 2023 to showcase the 360-degree learning that the School provides to its undergraduate students enrolled in the BA (Journalism and Mass Communication) programme.

This was the first Project Showcase that the School held in association with Careers and Placement Cell of Bennett University.

The recruiters who were present during the Project Showcase included Mr Saurabh Varma, the Chief Creative Officer and Filmmaker for Content Engineers, Ms Nupur Sharma, who is a Senior Partner at DDB Mudra, Mr Munavar Attari, who is India managing director of Fleishman Hillard, Mr Praveen Rao, who is Director-Marketing at SAP India, Mr Shobhit Arora, who heads the Connected TV division as AGM in India Today Group, Ms Sadaf Rizvi, who is a Film maker and founder of Mediagenic Productions, Ms Tarini Manchanda, who is a film academician and documentary filmmaker, Ms Mehak Kasbekar, who is the Editor-in-Chief at Brut India, Mr Rohit Gandhi, who is Founder and Former Editor-in-Chief of WION, and Ishita Mehta, who is an independent film producer.

The projects that were showcased by the students were:

Project 1: The Project showcased how the Class of 2023 overcame challenges of working from home during the pandemic years and still produced he Times of Bennett and Bennett Times, two broadsheet newspapers produced in English and Hindi.

Project 2: The Project showcased how the students kept the BU TV going through the pandemic years and reported in difficult situations from their homes.

Project 3: The Project showcased the production of Sounds of Bennett, which is a half-hour audio bulletin produced by students that has exciting segments such as Culture Gali, Glass Half Full, quizzes, songs etc.

Project 4: The Project showcase the student website www.timesofbennett.com, which is populated with student content created in text, audio and video formats and also includes photo essays, infographics and short films.

Project 5: The Project showcased video storytelling as a key component of the programme. Samples of one-to-three-minute news and analytical videos produced by the students were showcased..

Project 6: The Project showcased Project Shark Tank, which is a 360-degree marketing communication project that encompasses research, media planning, scheduling, campaign creation, PR as well as sales promotion.

Project 7: The Project showcased the six-second video ads that the students produce by using YouTube’s ABCD video ad parameters that used emotional appeal, pacing and framing.

Project 8: The Project showcased the two Instagram pages that are managed by students -- one which is supervised by the Faculty directly and another which is visualised and run by students under Faculty guidance

Project 9: The Project showcased a public relations campaign created by students on early intervention and prevention of diabetes through PR.

Project 10: The Project showcased an innovative evaluation method used by the School Jhol 3.0 where the students conceptualised and execute a B2C event.

Project 11: The Project showcased the work that the students do with Greater Noida Industrial Authority thanks to an agreement that the Times School of Media has entered into with Greater Noida Authority where the Authority gives access to students to collect information and create content in real time like professional journalists.

Project 12: The Project showcased and dissected scenes of two films made by two students.

Project 13: The Project showcased the advanced learning opportunities that the School provides to promising and talented students.

Project 14: The students showcased two ads that were produced by them for companies even before they graduated.