Times of Bennett
ArticleCampus

This is how you achieve success in the field of PR

Public relations seems quite an inviting and exciting profession from the outside, and it is so to a large extent. But to achieve success in this field, you need to be willing to work hard and smart.

Published:April 19, 2024 at 08:03 PM2 min read
This is how you achieve success in the field of PR
By Radhika Gupta

Public Relations is quite a popular career choice amongst many students these days thanks to the diverse opportunities and experiences the job provides. Therefore, Times School of Media invited its alumni working in the field to share valuable industry insights with their juniors.

Devshree Gauri Shukla, Aadya Gupta, Vidhu Goswami were the invited guest speakers for the seminar. In order to motivate the students in the audience they started off by discussing their personal struggles and journeys.
“As an average student who had graduated in the covid year there were very few opportunities available to me therefore at first, I did PR only because I had to pay my bills somehow. Somehow the journey from starting it just for the sake of it to liking it and finally falling in love is a journey and I feel that if I can navigate through that you all can do it as well” said Devshree Gauri Shukla who is currently working as the Senior Account Executive at Archetype.
TSOM Alumni working as PR Professionals share industry insights

The noted Alumni also discussed in detail the true meaning of PR, its role in silently building brands, navigating backlash as a PR professional and frequently reading newspapers and headlines to thrive in the profession. They also organized a competition in the seminar where the students had to write impressive media pitches to journalists for a product assigned to them.
Audience participation in a Q&A session.

All the audience was kept engaged by the group discussions, competitions and feedbacks on the said pitches. Triveni Mahajan a second-year journalism student said “As someone who aims to become a journalist in the future this workshop helped me understand how to critically evaluate the media pitches done by PR professionals”.
This seminar was a part of a larger three day student-alumni conference called ‘Future Forward’ organized by the Placement Board of the Times School of Media , Bennett University on 17th, 18th and 19th April.

Tags
#Bennett University#PR#Future Forward#Media Pitching#Times School of Media

Related Articles

An enthralling book talk on Dhiraj Singh's debut novel Mater O
Article
Campus

An enthralling book talk on Dhiraj Singh's debut novel Mater O

On World Book Day 2026 at Kunzum Book Cafe, Bennett University students explored the futuristic novel Master O by Dhiraj Singh, Deputy Dean at Times School of Media. Hosted by media expert Mia Lakra, the book talk delved into the story's themes of godmen, politics, and superpowers, earning Singh the Salis Mania Best Author Award (2023). Singh passionately unpacked character symbolism drawn from real-life observations, his writing journey, and revisions to perfect the plot. Lakra's witty questions and a rapid-fire round added humor, leading to an engaging Q&A. The event ended with thanks and felicitation for Singh, Lakra, and cafe founder Ajay Jain, leaving a memorable impact.

May 2, 20263 min
#dhiraj singh#kunzum book#bennett university+2 more
Bridging Theory and Practice: Bennett University Hosts Insightful PR Session with Adfactors Executive
Article
Campus

Bridging Theory and Practice: Bennett University Hosts Insightful PR Session with Adfactors Executive

Bennett University's Times School of Media conducted a masterclass in PR and personal branding featuring Nikhil Dey, Executive Director at Adfactors PR. Students were walked through the A - Z of the public relations world through innovative interactive segments.

May 2, 20263 min
#sneh gupta#nikhil dey#dhiraj singh+3 more
'Bennett Dialogues' launched with a talk on the war in West Asia
Article
Campus

'Bennett Dialogues' launched with a talk on the war in West Asia

Times School of Media at Bennett University hosted the inaugural 'Bennett Dialogues' session, featuring West Asia expert Waiel Awwad in conversation with senior journalist Zakka Jacob. They discussed the Israel-Iran-USA conflict's global implications, including its roots in broader U.S.-China-Russia geopolitics, Israel's territorial ambitions per its scriptures, Gaza's humanitarian crisis affecting 2.6 million, and uneven global responses to events like October 7.Awwad critiqued U.S. "weapons of mass deception" over 253 years (e.g., Vietnam, Iraq, Iran), highlighted media bias with "no free media," and linked wars to economic greed over oil and chokepoints like the Strait of Hormuz. He shared experiences from conflict zones, including the 2008 Mumbai attacks, and noted India's proactive stance amid potential economic risks like inflation.The event, attended by students and faculty, ended with Deputy Dean Prof. Dhiraj Singh's vote of thanks, promoting critical thinking on international issues.

Apr 28, 20263 min
#bennett dialogues#zakka jacob#waiel awwad+3 more
TSOM Hosts Exclusive 48-Hour Photography Workshop
Article
Campus

TSOM Hosts Exclusive 48-Hour Photography Workshop

Bennett University's Times School of Media hosted an intensive 48 hour photography and filmmaking workshop in association with DIGITEK & Cineposium Initiative. Students gained insights into the art of composition, gained valuable hands on experience and won goodies.

Apr 24, 20265 min
#digitech#bennett university#media nest+4 more
BENNETT DIALOGUES launch with the War in West Asia
Article
Campus

BENNETT DIALOGUES launch with the War in West Asia

Bennett University has launched BENNETT DIALOGUES, a fortnightly talk series conceptualized by Chancellor Vineet Jain (Times Group MD) to help students grasp global geopolitical shifts. Led by Prof. Dhiraj Singh (Head, Centre for Media & Technology), it features informal fireside chats and Q&A with experts in geopolitics, business, and media. The series aims to connect world events to everyday impacts, like how the US-Israel-Iran war affects India's petrol and LPG prices. The inaugural edition on April 21 explores "The War in West Asia," with Times Now's Zakka Jacob and Dr. Waiel Awwad (Syrian-origin expert on West Asia conflicts, based in Delhi). Prof. Singh highlights its blend of Times Group media legacy and Bennett's academic excellence, benefiting media, liberal arts, business, and law students.

Apr 18, 20262 min
#dialogues#zakka jacob#dhiraj singh+3 more
A Curtain Call to Remember: Jashn-E-Cinema 2026
Article
Campus

A Curtain Call to Remember: Jashn-E-Cinema 2026

Jashn-E-Cinema 2026 embodied the university's vibrant cultural spirit through a night of unity, talent, and reflection. The highlight was BYOB Live's finale, where the audience joined in singing and swaying, blurring the stage and crowd in a shared, emotional celebration marking the year's end. The evening opened with a poignant badge ceremony honouring club leaders for their dedication, setting a reflective tone before the performances. Clubs showcased diverse talents: Advaita's energetic band set the musical rhythm; Cerebrum's witty Farzi Mushaira skit satirised poetry; Panache's ethnic-modern ramp walk dazzled visually; Verve's narrative Bollywood dance enthralled; Ansh's comedic theatre Big B chal Padhe delivered laughs; and Rivaaz's classical dance closed gracefully. Vikram Singh, Music Society Secretary, summed it up: “A great end to the year—a final goodbye, but a celebration of what we’ve built together.” The event was a farewell tapestry of collaboration, from quiet honours to explosive energy.

Apr 17, 20264 min
#ansh#advaita#panache+2 more