Top Mirchi Executive delivers lecture on Radio Business

Top Mirchi Executive delivers lecture on Radio Business
Nitin Singh, EVP, Mirchi
Nitin Singh, EVP and National Director for Client Solutions, Mirchi, delivered a two-day lectures series on the Business of Radio to the BAJMC and BAFTW Semester II students. On the first day, the lecture was conducted online, and the second day was on the campus.

The two sessions were divided into radio and non-radio business opportunities for a station. During these sessions, he spoke in detail about how the dynamics of radio business have changed with the advancing technology. While giving a background on radio industry growth in India, he explained the usage of editorial space and non-radio revenue streams being used for client integrations.
Nitin Singh, EVP, Mirchi

Students were keen to learn some new concepts like activations, concerts, television properties, digital audio avenues, multimedia solutions and catalyst playing a significant role in business of radio. The interactive lectures, which were held on April 19 and 21 concluded with a question-and-answer session.

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