TSOM hosts alumni-led strategic thinking workshop
Sanidhya Sharda speaks about his industry-level experience with TSOM.
By Aliza Ashraff
Bennett University 's Times School of Media (TSOM) hosted a highly enlightening workshop on strategic thinking and market analysis on March 18, 2024. The event featured speakers and TSOM alumni Kartik Shukla and Sanidhya Sharda , who shared valuable insights into strategic planning, market behavior analysis, audience sentiment understanding, and effective brand research techniques.
The workshop, attended by students, faculty members, and industry professionals, focused on the essential skills required in today's competitive media landscape. The speakers emphasized the role of innovation and adaptability in developing successful media strategies that resonate with target audiences.
Kartik Shukla and Sanidhya Sharda, drawing from their industry experience, emphasized the importance of strategic thinking in media management. They highlighted the need for media professionals to stay ahead by analyzing market trends, understanding audience preferences, and conducting effective brand research to craft impactful communication strategies.
During the session, Sanidhya stated, "What people say about the brand online is important, but what matters is what people choose in the end."
Sanidhya Sharda speaks about his industry-level experience with the students.
The interactive sessions included discussions on real-world case studies, hands-on exercises, and practical workshops. Participants engaged in lively debates and knowledge-sharing sessions, gaining practical insights into strategic decision-making processes.
Ms. Shruti Jain, the overall faculty in charge of TSOM’splacement board , praised the workshop for its practical value in helping students think strategically. She specifically highlighted the guidance provided by Kartik Shukla and Sanidhya Sharda, noting how their knowledge helped participants grasp strategic management concepts more deeply in the context of media and communication.
The workshop, attended by students, faculty members, and industry professionals, focused on the essential skills required in today's competitive media landscape. The speakers emphasized the role of innovation and adaptability in developing successful media strategies that resonate with target audiences.
Kartik Shukla and Sanidhya Sharda, drawing from their industry experience, emphasized the importance of strategic thinking in media management. They highlighted the need for media professionals to stay ahead by analyzing market trends, understanding audience preferences, and conducting effective brand research to craft impactful communication strategies.
During the session, Sanidhya stated, "What people say about the brand online is important, but what matters is what people choose in the end."
The interactive sessions included discussions on real-world case studies, hands-on exercises, and practical workshops. Participants engaged in lively debates and knowledge-sharing sessions, gaining practical insights into strategic decision-making processes.
Ms. Shruti Jain, the overall faculty in charge of TSOM’s
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