TSOM students learn futuristic advertising
Guest Lecturer Muniza Tariq giving insights into Vintage Advertisements
By Prithvi Abhay Shankaregowda
In a guest lecture session of Introduction to Advertising, held on February 16, 2024, with industry expertMuniza Tariq , students of Times School of Media gain insights into the role of AI in the future of advertising.
After a brief overview of the history of advertising and vintage ads, Muniza emphasized how advertising has come a long way, “We just saw some vintage ads, can you imagine them being used in today’s time? A lot of them would be considered controversial. So, as the times have changed, advertising has evolved accordingly."
She went on to compare advertisements of some well-known brands like Apple and McDonald's, pointing out the change in content over the years. After working for over 14 years in Advertising with brands like Hyundai, Make My Trip and Sony, she shared that content is everything and that the new generations have the upper hand because their whole lives revolve around creating and consuming content.Muniza talked about how an Ad Agency works, the behind-the-scenes inputs like market research and the future, “What’s next in Advertising? I know AI is playing a huge role, especially for the people who want to go for the creative side of advertising,” she added.
The session took an interactive turn with the students pitching in their thoughts about the role of AI in creativity. Various points of view emerged about AI needing humans to give them appropriate prompts and AI’s ability to self-learn. When the ‘lack of human emotion’ element in AI-generated Ads was being discussed, an interesting theory surfaced, “What we think is a good ad which connects to us emotionally is slowly fading away. The new kinds of ads created using AI will change our perspective of how an ad should be and soon the AI ads are all we’re going to know,” said Anirudh Kuchibhotla, student of first-year BAJMC.
To conclude the AI discussion, Muniza shared that “The human brain is a muscle and we need to keep using it for it not to die. AI can be used for boring things like product descriptions that will go in a booklet nobody’s going to read. But the feeling that you get when you come up with a catchy line, the joy of that is something else,” she added.
She elaborated on how the AI market is predicted to become saturated and the demand for original human work will rise. As an author, she could really encourage the students not to lose their creative sparks and hold on to the joy of creating art, “You need to be mindful of how much you use AI. Let it do the tedious work but keep that kick of creating something new for yourself,” she said.
The students' curiosity about theadvertising industry was satisfied by this wonderful session, “I have started looking up to Muniza ma’am after this session. I had been interested in going into Advertising but was doubtful about the same, this session was really enlightening. The way ma’am spoke about the reality of the industry, how it works, it was amazing,” said Anoushka Saxena, a student of first year BAJMC.
In a guest lecture session of Introduction to Advertising, held on February 16, 2024, with industry expert
After a brief overview of the history of advertising and vintage ads, Muniza emphasized how advertising has come a long way, “We just saw some vintage ads, can you imagine them being used in today’s time? A lot of them would be considered controversial. So, as the times have changed, advertising has evolved accordingly."
She went on to compare advertisements of some well-known brands like Apple and McDonald's, pointing out the change in content over the years. After working for over 14 years in Advertising with brands like Hyundai, Make My Trip and Sony, she shared that content is everything and that the new generations have the upper hand because their whole lives revolve around creating and consuming content.Muniza talked about how an Ad Agency works, the behind-the-scenes inputs like market research and the future, “What’s next in Advertising? I know AI is playing a huge role, especially for the people who want to go for the creative side of advertising,” she added.
The session took an interactive turn with the students pitching in their thoughts about the role of AI in creativity. Various points of view emerged about AI needing humans to give them appropriate prompts and AI’s ability to self-learn. When the ‘lack of human emotion’ element in AI-generated Ads was being discussed, an interesting theory surfaced, “What we think is a good ad which connects to us emotionally is slowly fading away. The new kinds of ads created using AI will change our perspective of how an ad should be and soon the AI ads are all we’re going to know,” said Anirudh Kuchibhotla, student of first-year BAJMC.
To conclude the AI discussion, Muniza shared that “The human brain is a muscle and we need to keep using it for it not to die. AI can be used for boring things like product descriptions that will go in a booklet nobody’s going to read. But the feeling that you get when you come up with a catchy line, the joy of that is something else,” she added.
She elaborated on how the AI market is predicted to become saturated and the demand for original human work will rise. As an author, she could really encourage the students not to lose their creative sparks and hold on to the joy of creating art, “You need to be mindful of how much you use AI. Let it do the tedious work but keep that kick of creating something new for yourself,” she said.
The students' curiosity about the
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