Delhi gets its first Apple store in Saket mall

By Shubh Bhardwaj

The wait is finally over for the Delhiites as Apple launched its second retail store at the Select City Walk Mall. This is Apple's second store in India.

Although the Delhi Store is almost half of the area Apple store launched at BKC Mumbai it will provide an equal amount of services and facilities to the customers.
Like the store in BKC, even this store of Apple would run on 100% renewable energy and will soon turn carbon neutral.
While both the logos of these stores have been designed to keep in mind the significance of these places, the store located in the Jio Word Drive has the highlight of the kaali-peeli taxis in Mumbai.
The logo of the store launched in Delhi has various colours including pink and purple with the multiple gates of Delhi to show their historic significance.
It features cool gesture functions to keep you entertained apart from providing a vast variety of products.
The store shaped in a curve will display all the products available in the Indian Market including the iPhones, iPad, Macbooks, Airpods, and all other Apple accessories.
In addition to this, Apple Saket features a Genius Bar where customers can get advice and assistance from the store staff.
A pickup zone is also created for the customers to pick up their orders in case of online orders.
This store of Apple has 70 employees hailing from 18 states of the country and will speak 15+ languages to cater to the visitors in their preferred languages.
Technical Guruji, a famous YouTuber with a whopping 22.9 million subscribers, was seen at the Apple store launch in Delhi. Photo by Joy Singhaal

While China manufactures 90% of Apple products, Apple has shown a clear intention to shift its manufacturing Business from China.
Apple has given 5% of its manufacturing to India and plans to double it in the coming years.
Apple opening its stores in Delhi has come as a blessing for Apple lovers as there is a chance that the premium Apple products might see a decline in prices, with a shift in manufacturing
As the cost of import duties reduces, Indians get to buy products made in India.
Thousands of People waiting in line, on three floors of the Mall to visit the first Apple store in Delhi. Photo by Joy Singhaal

Often we face problems with retailers, they are not educated about the details of the product.
"There is a paucity of product range and diversity at the retail stores, with Apple opening its store I think this would help in serving us a variety of products, and different product colours," said Ayush Jain, an Apple user.
The event was graced by live songs, Bhangra, and the presence of famous Youtubers like Technical Guruji and thousands of people waiting in lines for hours to get a glimpse of Tim Cook and see their favourite Apple products.

Many lucky fans also got to click selfies with the Apple CEO and get their old products signed by him.
(The writer is a Semester IV student of BA (Journalism and Mass Communication) programme.)