Media students get deep dive into Business of PrintLast Updated Wed, Apr 05, 2023

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​Associate Vice President of Bennett Coleman and Co. Ltd Sharad Mohan Mehrotra and Rishi Arora addressed the Semester II BAJMC students in a guest lecture on "Newspaper Advertising and Pricing" as part of their Business of Print course on Tuesday. Photos by Mohak Kapoor
Introductions
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Prof Sunil Saxena, Head of Department, Times School Of Media introducing the guests before the start of the lecture.

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Pricing strategy
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Rishi Arora explaining pricing strategy of newspaper ads to the students.

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Hardcopy
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​​Mr Sharad Mohan Mehrotra explaining different types of newspaper ads to the students with the help of a hard copy of a newspaper.​

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Rapt attention
4/7

​The students were attentive and were noting down important points throughout the lecture.​

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Q&A Time
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Mr Mehrotra and Mr Arora addressing student’s queries after the lecture.

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Interactions
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Mr Mehrotra and Mr Arora interacting with the students after the lecture.

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Pleasantries
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Mr Mehrotra and Prof Saxena interacting during the break.

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