Confidence is fashion forever

By Sakshi Arora

Hello and welcome back to fast fashion series part 5, so today I’m going to talk about One of the most important topics which we didn’t really discuss, Body Image & culture in terms of Fast Fashion.

Fast fashion, especially among young people who are more likely to be exposed to social media and advertising, can have a substantial impact on body image. By showing models with "perfect" physique and beautiful complexion, fast fashion companies frequently encourage erroneous beauty standards, which causes customers to compare themselves to the models and feel inadequate.

While some brands have featured models with a wider range of body types and skin tones in their advertising, other brands have widened their size ranges to accommodate a larger range of body types. These initiatives may contribute to more body diversity acceptance and lessen social pressure to meet rigid beauty standards.

Fast fashion is also more affordable than more costly apparel, which might make it more available to people with low financial resources who might not otherwise be able to buy it. Since people may experiment with various looks and exhibit their personality via their clothing choices, this can help to foster more self-expression and confidence.

Fast fashion may have certain advantages in terms of price and accessibility, but it's crucial to be conscious of any potential detrimental effects on the environment and people's general well-being. In the end, it is up to each person to prioritise their personal sustainability and well-being while making wise decisions about their fashion purchases.

Fast fashion has had a huge impact on culture and society, particularly in the fields of fashion trends, body image, and social media, Fast fashion brands encourage consumers to regularly change their clothes and, in certain ways, promote quick fashion trend turnover. Due to this, clothing is now viewed as transient and disposable, which has created a culture of disposability that has significantly increased the amount of clothing waste and negatively impacted the environment.

Social media has also played a significant role in the rise of fast fashion, as it has made it easier for consumers to stay up-to-date with the latest fashion trends and purchase clothing quickly and easily. Social media platforms like Instagram have become key marketing channels for fast fashion brands, allowing them to reach large audiences and influence trends.

Social media has also contributed to the rise of influencer culture, wherein social media influencers promote fast fashion products and contribute to the creation of new trends. This can be both positive and negative, as influencers can promote body positivity and inclusivity, but can also contribute to the promotion of unrealistic beauty standards and unsustainable fashion practices.

Fast fashion encourages the concept of ever-evolving trends, which we have previously discussed in earlier blogs. However, fast fashion has a major and complicated impact on society, trends, body image, and social media, with both positive and negative results. People should be aware of the possible effects of fast fashion and make wise decisions regarding their fashion consumption and social media use.

I hope I gave you all some basic insights on fashion, See you all in the next blog!