Mirchi’s EVP holds masterclass on business of radio

By Vanisha Rajesh Singh and Shreya Chougule

In a two-day lecture, executive vice-president of Radio Mirchi Nitin Singh discussed the intricacies of the radio business with the first-year students of the BAJMC programme of the Times School of Media.
Singh provided valuable learning lessons and shared his expertise and insights with the students during his lecture. Throughout the lecture, Singh shared his extensive knowledge and experience in the field of radio, discussing various aspects of the evolving industry, including programming, marketing and revenue generation. “To be the best in the industry, a station primarily needs to understand their target audience and how to appeal to them through the content they broadcast,” he emphasised.
Over the course of the lecture, Singh played several radio campaigns for the students, explaining how these short audio-visual clips are crucial for creating a brand's identity. He highlighted the importance of creating tunes that are catchy and memorable.
Singh also shared his experience of collaborating with various brands for successful marketing campaigns. He said, "We have collaborated with brands like Maggi, Hero Cycles, and Amazon Echo among others, to create successful campaigns that resonate with our audience."
The students were impressed with the digital marketing collaborations undertaken by Radio Mirchi."It was fascinating to learn about the various digital marketing collaborations that Radio Mirchi has launched. It highlights the importance of staying relevant in an increasingly digital world," said Maansi Sreejith, a first-year BAJMC student.
At the end of the lecture, he expressed his happiness with the students' engagement during the two-day session. "I was delighted to see the level of curiosity and enthusiasm shown by the students. It was a pleasure to interact with such a well-behaved batch of students," Singh said.

(The writers are Semester II students of BA (Journalism and Mass Communication) programme.)