TSOM freshers learn from AI stalwart

TSOM freshers learn from AI stalwart
Mr Rudra Kasturi addresses TSOM students. Photo by Pragya Singh
By Pragya Singh

The first day of the Times School of Media's Freshers' Orientation was kicked off in style with an interactive session held by by Times Group's Chief Growth Officer of Digital Innovation and an expert in Artificial Intelligence Rudra Kasturi. Starting off his speech with a warm welcome to TSOM freshers, he spoke of his own love for the media industry and how it has grown over the years.

He shed light on the rapidly transforming face of media and stressed on the growing importance of artificial intelligence in the media industry. “It’s of crucial importance these days. We could only write a limited number of stories in a day. With AI we can write any number of stories in little time,” he explained.

He highlighted the workings of Search Engine Optimisation (SEO). He said that after an event has happened one needs to write and publish the story as soon as possible. “If there are already 10 other pages that have published a story on that topic, Google even won’t bother indexing the page”, he said. He said that this is where AI helps in writing of the story quicker so it can be published faster.

Contrary to popular belief, almost 80 per cent of traffic on the Times of India web page comes from searches with social media directing the least percentage of traffic. “Since the lion’s share of users come from searches, Google should have a good image of your website, so it ranks the page high”, he said.

Speaking with respect to his own journey, he urged the students to follow the growth hacking cycle which includes analysing, ideation, prioritising and testing. He said that if one doesn’t analyse and gather insights, and base their testing and prioritise, one will not see success.

The writer is a Semester V student of the BAJMC programme

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