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Why Are We So Obsessed With Protein?

Video Journalists : Ananya Barath and Gurnoor Mann

Published:April 16, 2026 at 09:09 PM8 min read

Look around you. Everything is "high protein" these days. In fact, your own mother probably knows your protein goals better than you do. But what is fuelling this obsession? In this video story, we look at how proteins have become the next big thing, seemingly overnight. We’re checking in with experts to see if we actually need all this extra stuff or if we’re just falling for clever marketing and fitness hype.

Tags
#protein#fitness#wellness#health influencer#nutrition#pscyhology#marketing

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