Times of Bennett
ArticleCampus

Marketing morning, cultural noon at TSOM

Published:August 26, 2023 at 08:47 PM3 min read
Marketing morning, cultural noon at TSOM
By Pranavi Ambati

From a guest lecture on creativity in marketing, to an afternoon of cultural events - Day 2 of the freshers' orientation at the Times School of Media was as diverse as the media mix out there. Efforts worth an entire week saw their culmination on 26 August 2023, resulting in a show of applause.

Morning with Mayur Hola, CMO Subway


Freshmen at the Times School of Media got an excellent opportunity to learn from Mr. Mayur Hola, Chief Marketing Officer at Subway. Centering his address on the theme of 'Creativity in Marketing: The New Frontiers', CMO Hola stressed on the transformative power of 'earnt media' as opposed to 'paid media'. Sharing case-in points from his work at Subway and his former stint at OYO, CMO Hola spoke at length on the effective curation of social media posts to prompt greater engagement, which ultimately paid way for user-led marketing.

"Among all these tweets here, not one is posted or planted by Subway. These are all people's words put out on social media. What we did was wait for them to gain enough traction, which they did and once the engagement was deemed about right, we interacted with them on our main handle," he said, as he shared Subway's digital marketing that understood the demands of the algorithm, and used it to their advantage.

Thus, it was also only right for him to advise students to upskill and learn how to employ AI tools, while emphasizing that at heart, communication must involve a human story with human emotions.

Students - freshmen and seniors on the organizing committee - had many questions to ask of him, ranging from how certain brands own conversations, to an amusing query about his favourite football team.

Afternoon of performances & delight

Post-lunch lazy was all but missing as the orientation hall was filled to the brim with a sea of talented freshers and seniors. Starting off with an invocation of Lord Ganesha, Bharatnatyam dancers Shreya Chougule and Nimisha Gupta sent the audience in awe with a beautiful depiction of Mahabharata. Their performance was followed by a short skit by Semester-3 BAJMC students that drew on Bollywood's portrayal of budding college romance. Singing choir and dance troupe were also featured in the line-up.

There was no dearth of talent as the freshers too took to the stage and displayed their fortes; Shreya Kiran put on a stand-up comedy, while Prithvi sang an original composition 'Voices in my head' to the strums of a guitar. Ashiti Jha was announced the 'Best Kalakaar' for her graceful footwork and lively expression to the track 'Ghar More Pardesiya'.


Adding a refreshing twist to Bollywood film concepts with usage of social media for the plot, students of Semester-3 BAJMC Hindi Language put on a play which they titled 'Social Voshal'. Their entertaining employment of classic dialogues from films like Sholay and 3 Idiots was received with much enthusiasm and mirth.


Onward a path of learnings

Dr. (Prof.) Gauri Chakraborty, faculty for BA Films, Television & Web Series, delivered the vote of thanks, congratulating the entire student team and the technical staff for their hard work. She beautifully captured the 3 hour long cultural show in her words, "In media, art is not extra-curricular; it's co-curricular." Her statement found resonance in the applause that the hall broke into. To each individual's much appreciation, a high-tea with a buffet of delectable dishes drew curtains on the long but lovely day.

(The writer is a third-semester student of the BAJMC programme.)
Tags
#mayur hola#times school of media#subway#bharatnatyam#cmo hola#Orientation#Cultural afternoon#engagement#social media algorithm#freshers

Related Articles

Early Mornings, Long Drives and 23 Medals: Inside Bennett's Big Weekend at Mandi
Article
Campus

Early Mornings, Long Drives and 23 Medals: Inside Bennett's Big Weekend at Mandi

23 medals, 7 MVPs, 3 days

Oct 29, 20263 min
#bennett#rann neeti#mandi+3 more
Student Filmmakers Ambitious Docu-Drama 'Kurubhumi' Campus Premiere
Article
Student Filmmakers Ambitious Docu Drama Kurubhumi Campus Premiere

Student Filmmakers Ambitious Docu-Drama 'Kurubhumi' Campus Premiere

Kurubhumi, a student-created docu-drama directed by Safin Laller, a second-year student of Times School of Media, explores the Mahabharata from a fresh perspective, blending mythology, historical research and expert insights to uncover lesser-known aspects of the epic beyond its traditional portrayals.

Oct 31, 20262 min
#kurubhumi#mahabharata#safin laller+2 more
More Than Munchies: Food Bazaar 4.0 Brings Student Entrepreneurs Together
Article
Campus

More Than Munchies: Food Bazaar 4.0 Brings Student Entrepreneurs Together

Food Bazaar 4.0 transformed Bennett’s campus into a lively marketplace, bringing together affordable food, Korean cuisine trends and student entrepreneurship through more than 15 student-run stalls.

Oct 30, 20263 min
#momos#foodvideos#bennett university+2 more
RangTaali Brings Gujarat’s Garba Traditions to Bennett University
Article
Campus

RangTaali Brings Gujarat’s Garba Traditions to Bennett University

Rangtaali brought Bennett University alive with vibrant Garba performances, traditional festivities, energetic music and a DJ night, celebrating Gujarat’s cultural spirit on campus.

Oct 31, 20263 min
#garba#rivaaz#rangtaali+2 more
Sukoon by Arohi: A Pause to Breathe, Share and Let Go
Article
Campus

Sukoon by Arohi: A Pause to Breathe, Share and Let Go

When life begins to feel overwhelming, sometimes what we need is not a long lecture or a perfect answer, but a little room to breathe. With this thought at its heart, Arohi introduced “Sukoon,” a mental-health initiative designed around stress-busting activities and the simple ideas of listening, support, inclusion and unwinding.

Oct 30, 20263 min
#sukoon#balloon breathing#pressureone+3 more
Gothic Brides & Dapper Hulks: Inside Bennett’s Spooktacular Halloween Night
Article
Campus

Gothic Brides & Dapper Hulks: Inside Bennett’s Spooktacular Halloween Night

Hallows' Eve came early in Bennett University when the whole campus turned into House of Horrors for the event. Clubs performed their eerie acts and students dressed up in garbs of bloody brides, swanky pirates and creepy clowns. The celebrations were capped with a DJ night that would be remembered for the days to come.

Oct 29, 20264 min
#bennett#ansh#hpo+2 more