Times of Bennett
ArticleCampus

Inside Lovejeet Alexander’s Bloomberg New Economy Masterclass

On March 10, 2025, Times School of Media at Bennett University hosted a masterclass by Lovejeet Alexander, Director - New Economy at Bloomberg, on modern financial journalism, the digital economy, and data-driven storytelling. Dhiraj Sir opened the session, discussing technological shifts in the economy before introducing Alexander, who contrasted the old economy (physical assets like factories) with the new (data, tech, and platforms like Amazon and Meta). He explored the attention economy—where attention builds influence and attracts capital—and narrative capital, where stories drive markets, citing GameStop, AI hype, Paytm's IPO, Adani volatility, and Zerodha's trust-based success. Alexander concluded with five principles for journalists: track capital flows, grasp industry tech, distinguish narrative from reality, value credibility over speed, and adopt a global mindset—stressing accuracy amid information-driven markets.

Published:March 20, 2026 at 02:51 PM3 min read
Inside Lovejeet Alexander’s Bloomberg New Economy Masterclass
Correspondent: Tanishka Singh

On 10 March 2025, the Times School of Media at Bennett University welcomed Lovejeet Alexander, Director - New Economy at Bloomberg, for a masterclass that peeled back the layers of modern financial journalism, the evolving digital economy, and the role of data-driven storytelling in today’s media landscape.

The morning began with the session when Dhiraj Sir took the mic and welcomed everyone. He briefly spoke about the new economy, highlighting how technological advancements are transforming businesses, markets, and the overall economic system, while also shaping opportunities for job seekers.


He then introduced Lovejeet Alexander, Director – New Economy at Bloomberg, expressing gratitude for his presence and noting his 25+ years of experience in the media and business ecosystem. Encouraging students to stay curious and keep the discussion interactive, he then handed the session over to Mr Alexander, who introduced students to the changing dynamics between the old and the new
economy.

He explained that the old economy was largely built on physical assets such as factories, machinery, and tangible production, where industries created goods and the media simply reported on what already existed. In contrast, the new economy is driven by data, technology, and intangible assets. Companies like Amazon and Meta Platforms demonstrate how value today can be created through digital ecosystems, information, and platforms rather than traditional manufacturing.

Mr. Alexander also discussed the rise of the attention economy, where attention itself has become a powerful currency. According to him, the process begins with gaining attention, which eventually builds influence, and that influence attracts capital. Unlike earlier times when businesses required large financial investments to begin, today, individuals or companies that command attention and influence can attract investors and opportunities more easily.


Another important concept highlighted in the session was narrative capital—the idea that markets are increasingly driven by stories and perceptions surrounding a company rather than just financial performance. Through examples such as the GameStop (GME) phenomenon and the growing excitement around Artificial Intelligence, he illustrated how powerful narratives can influence investor behaviour even before actual financial outcomes are realised.

The discussion also touched upon Indian examples. The Paytm IPO was presented as a case of hype meeting market reality, while the story around the Adani Group showed how information and perception can lead to dramatic market volatility. On the other hand, Zerodha was highlighted as a company that successfully built its narrative around trust, transparency, and simplicity.

Concluding the session, Mr Alexander shared five key principles for aspiring journalists reporting on the modern economy: follow where the capital flows, understand the technology behind industries, separate narrative from reality, prioritise credibility over speed, and think globally. He emphasised that in an era where markets move through information and narratives shape perception, journalists
carry a critical responsibility to ensure accuracy, context, and truth in their reporting.

(The writer is a first-year Mass Communication student with a deep interest in reading and creative writing. Through her writing, she hopes to explore different perspectives and connect with readers in a simple yet meaningful way.)
Tags
#mr alexander#lovejeet alexander#times school of media#mass communication#bloomberg#bennett university#artificial intelligence#gme

Related Articles

A Curtain Call to Remember: Jashn-E-Cinema 2026
Article
Campus

A Curtain Call to Remember: Jashn-E-Cinema 2026

Jashn-E-Cinema 2026 embodied the university's vibrant cultural spirit through a night of unity, talent, and reflection. The highlight was BYOB Live's finale, where the audience joined in singing and swaying, blurring the stage and crowd in a shared, emotional celebration marking the year's end. The evening opened with a poignant badge ceremony honouring club leaders for their dedication, setting a reflective tone before the performances. Clubs showcased diverse talents: Advaita's energetic band set the musical rhythm; Cerebrum's witty Farzi Mushaira skit satirised poetry; Panache's ethnic-modern ramp walk dazzled visually; Verve's narrative Bollywood dance enthralled; Ansh's comedic theatre Big B chal Padhe delivered laughs; and Rivaaz's classical dance closed gracefully. Vikram Singh, Music Society Secretary, summed it up: “A great end to the year—a final goodbye, but a celebration of what we’ve built together.” The event was a farewell tapestry of collaboration, from quiet honours to explosive energy.

Apr 17, 20264 min
#ansh#advaita#panache+2 more
When AI Meets Healthcare: Bennett University Leads the Conversation
Article
Campus

When AI Meets Healthcare: Bennett University Leads the Conversation

Bennett University, with ADiRA, DataLEADS, Google.org, ADB, and AVPN, hosted the “AI for Health” webinar on World Health Day. With 200+ registrations, experts discussed AI in early disease detection, diabetes care, and prompt engineering. The session blended practical insights with discussion, highlighting AI’s growing impact on healthcare and awareness.

Apr 17, 20263 min
#bennett university#rajeev tiwari#nimish kapoor+6 more
Bennett’s Digital MBA: The New Rule for Corporate Success
Article
Campus

Bennett’s Digital MBA: The New Rule for Corporate Success

Stop choosing between a paycheck and a promotion. Bennett University has officially launched its January 2026 Online MBA Foundation Batch, signalling the end of the "career break" era. This high-octane program, backed by Bennett, Coleman & Co. Ltd., is designed to turn working professionals into future-ready leaders through tactical decision-making and real-world application, all without leaving the workforce. For those looking to dominate the boardroom, the rules of the game just changed.

Apr 7, 20262 min
#digital#bennett#batch+6 more
Dialogues that define tomorrow: Inside the Times Now Summit 2026
Article
Campus

Dialogues that define tomorrow: Inside the Times Now Summit 2026

Marking 20 years of Times Now journalism, the summit shaped India's future in innovation and influence. Day 1 featured Vineet Jain urging Atmanirbhar self-reliance in AI, defence, and more. Kiren Rijiju defended democracy, critiqued Rahul Gandhi, and backed an anti-"dalal" stance. Maneesha Ramesh detailed sustainable community solutions, such as lemongrass distillation. A panel with Dr. Sangeetha Reddy, Archana Vyas, and Mira Rajput stressed healthcare, women's empowerment, AI, and startups. Navika Kumar challenged Asaduddin Owaisi's parliamentary critiques and war views, noting his provocative diversions (e.g., Israel as "tawaif," US as "Mr Orange"). Iran's Dr Mohammed Hussein Zeinani addressed unity and negotiations; Rekha Gupta touted Delhi NCR infrastructure; Shilpa Rao and Harmanpreet Kaur shared cultural/sports insights. Day 2 intensified with Amit Shah praising the economy, agriculture, infrastructure, and PM policies; MP CM Mohan Yadav highlighting state roles via Ladli Laxmi Yojana and growth; Akhilesh Yadav pushing opposition views on accountability. Bollywood's Kriti Sanon discussed her career and film evolution, quipping she's "not a sports person."Overall, the event sparked dynamic dialogues across politics, states, the economy, and culture.

Apr 7, 20264 min
#times now summit#navika kumar#mira rajput+5 more
Strengthening Media Ethics at the ASCI-TSOM Faculty Development Program
Article
Campus

Strengthening Media Ethics at the ASCI-TSOM Faculty Development Program

The event gathered advertising leaders, academicians, and media professionals to explore building trust amid rampant advertising. It kicked off with a welcome from Asst. Prof. Sneh Gupta and a keynote by Dr. Sumit Narula on the media's role against misinformation and ASCI's ethical standards. Prof. Dhiraj Singh highlighted unethical ads' role in consumer distrust, while key speaker Subhash Kamath traced ASCI's origins and advertising's shift to influencer marketing. Dr. Saheli Sinha discussed industry evolution, preventive regulations since 2023, and the power of emotional storytelling in ethical campaigns. Interactive discussions stressed responsible advertising to consumers, society, brands, and industry—via self-regulation, disclosures in influencer marketing, avoiding stereotypes, and curbing harmful practices. Mr. Senthil Kumar praised the academia-industry bridge. The session ended with a quiz on ad laws and ethics, underscoring transparency and self-regulation for lasting consumer trust in a digital world.

Apr 7, 20264 min
#faculty development program#sneh gupta#times school of media+2 more
The 61st Femina Miss India Auditions at Bennett University
Article
Campus

The 61st Femina Miss India Auditions at Bennett University

The 61st Femina Miss India North Zone Auditions at Bennett University showcased aspiring models from North India through screening rounds, talent displays, and interviews. Judges like Bhawana Rao, Rishi Raj, and others evaluated confidence, originality, and stage presence. Standouts included Harsh from Punjab challenging stereotypes, Delhi's Ankana embracing authenticity, comedian Kaashvi Mehra, and Kathak dancer Sakshi Mengane. Top 5 finalists: Punjab (Yashika Sharma et al.), Himachal (Shivangi Rana et al.), Delhi (Shruty Rana et al.). The event celebrated self-expression, breaking barriers, and ambition, highlighting Bennett University's stellar hosting.

Mar 20, 20264 min
#femina miss#bennett university#bhawana rao+6 more