Jhol 6.0 Turns Exam into a Live B2C Showcase at BU
Times of Bennett | Updated: Oct 11, 2025 17:31
Correspondent: Aakanksha Shree & Shreya
Photojournalist: Avni Rai & Kartikey Saxena
Ever thought that an exam can become an interactive, real-world experience? Bennett University’s Times School of Media responded withJHOL 6.0, a live exam format for Event Management, of Sem V students held on September 29, 2025. Conceived by Prof. Shruti Jain , this flagship project makes an assessment transform into a live business-to-consumer B2C showcase, where students apply classroom theories to real-world event scenarios.
Like every year, this year also has a theme, “Dil Maange More”, which reflects the need for unity and ongoing global and national challenges, our nation has been witnessing in the year of 2025. From the Pahalgham attack to trade tensions with the U.S. The evening began with the national anthem, followed by a graceful Saraswati Vandana performance. A curtain raiser which traced Jhol’s six journeys added a nostalgic touch to the evening, reminding the audience of how the initiative has grown over time.
Each of the four Management Cell (MC) student teams simulated a real brand experience, building their performances around the theme through brand-based creative campaigns. The simulation showcased how real marketing teams ideate and communicate with consumers in a B2C setup.
All four MCs presented performances inspired by iconic Indian brands as part of a brand simulation exercise, connecting advertising messages with social issues. They also organised pre-event stalls to promote their respective brands before the main show, giving audiences a preview of live marketing engagement.MC-01, Tata Tea’s “Jaago re” campaign, staged Dastaan-e-khoj, a powerful act addressing alcohol awareness among youth. MC-02 (Surf Excel – Daag Acche Hain) performed Dhobi Ghat, challenging biases against professions. MC-03 (Fevicol – Mazboot Jod) presented Kuttputli, highlighting greed and farmers’ struggles, while MC-04 (Amul – The Taste of India) delivered Annapurna, addressing food wastage and Gen-Z’s indifference toward resources.
The evening escalated towards a high-energy grand finale with a musical performance by Sem V BAJMC students, turning the assessment into a festival of ideas and execution.
Guests and faculty appreciated the creativity and efforts of the students. Prof. Dhiraj Singh, Deputy Dean,TSOM , described Jhol as “a life-changing experience that equips students with industry-ready skills.” Mr. Anand Bisariya, Founder and Director of Elegante World, lauded the event’s technological advancements, while alumna Gauri from Jhol 1.0 reflected, “When we did the very first Jhol, we never thought it would grow so much. It has become a legacy established by Shruti ma’am’s vision.” Alumnus Karan Beniwal from Jhol 2.0 added the now-iconic chant, “How’s the Jhol?”, energising the audience.
The event was successfully hosted by Anoushka Saxena,Himanshi Thadani , and Trish Patni, who managed to engage the diverse audience across the room from different courses, be it BAMC, B.Tech, or BBA. For the closing remarks, Prof. Shruti Jain reminded students that even if one team clenches the title today, each one of your hard works is commendable.
MC-01 (Tata Tea – Jaago Re) lifted the trophy, marking not only their victory but also Jhol’s milestone as its first-ever sponsored edition, setting a new benchmark for future batches.
With Jhol’s sixth edition, Bennett University reflected its commitment to experiential and participatory learning, proving that education at TSOM is not just bound to the classroom; it’s also way beyond that with industry-ready learning happening on stage, in ideas, and through real-world creation.
Shreya and Aakanksha Shree are second-year BA (Mass Communication) students who share a passion for storytelling and expression. While Shreya believes words are fragments of inspiration that give voice to creativity, Aakanksha is deeply drawn to journalism, international relations, and geopolitics. Together, they bring a blend of reflection and reportage, often weaving ideas and real-world narratives into their writing.
Photojournalist: Avni Rai & Kartikey Saxena
Ever thought that an exam can become an interactive, real-world experience? Bennett University’s Times School of Media responded with
Like every year, this year also has a theme, “Dil Maange More”, which reflects the need for unity and ongoing global and national challenges, our nation has been witnessing in the year of 2025. From the Pahalgham attack to trade tensions with the U.S. The evening began with the national anthem, followed by a graceful Saraswati Vandana performance. A curtain raiser which traced Jhol’s six journeys added a nostalgic touch to the evening, reminding the audience of how the initiative has grown over time.
Each of the four Management Cell (MC) student teams simulated a real brand experience, building their performances around the theme through brand-based creative campaigns. The simulation showcased how real marketing teams ideate and communicate with consumers in a B2C setup.
All four MCs presented performances inspired by iconic Indian brands as part of a brand simulation exercise, connecting advertising messages with social issues. They also organised pre-event stalls to promote their respective brands before the main show, giving audiences a preview of live marketing engagement.MC-01, Tata Tea’s “Jaago re” campaign, staged Dastaan-e-khoj, a powerful act addressing alcohol awareness among youth. MC-02 (Surf Excel – Daag Acche Hain) performed Dhobi Ghat, challenging biases against professions. MC-03 (Fevicol – Mazboot Jod) presented Kuttputli, highlighting greed and farmers’ struggles, while MC-04 (Amul – The Taste of India) delivered Annapurna, addressing food wastage and Gen-Z’s indifference toward resources.
Guests and faculty appreciated the creativity and efforts of the students. Prof. Dhiraj Singh, Deputy Dean,
The event was successfully hosted by Anoushka Saxena,
MC-01 (Tata Tea – Jaago Re) lifted the trophy, marking not only their victory but also Jhol’s milestone as its first-ever sponsored edition, setting a new benchmark for future batches.
With Jhol’s sixth edition, Bennett University reflected its commitment to experiential and participatory learning, proving that education at TSOM is not just bound to the classroom; it’s also way beyond that with industry-ready learning happening on stage, in ideas, and through real-world creation.
Shreya and Aakanksha Shree are second-year BA (Mass Communication) students who share a passion for storytelling and expression. While Shreya believes words are fragments of inspiration that give voice to creativity, Aakanksha is deeply drawn to journalism, international relations, and geopolitics. Together, they bring a blend of reflection and reportage, often weaving ideas and real-world narratives into their writing.
