BU roundtable on how AI is transforming journalism
Times of Bennett | Updated: Mar 19, 2022 11:52
Delivering the presidential address,
AI will help de-clutter
Mr Pankaj Pachauri, founder of GoNews and former communications adviser to then prime minister Dr Manmohan Singh, said that AI’s job should be to “cut out the clutter and turn information into news”.
He also stressed the need for credible content, and removal of fake
Mr Shirish Kulkarni, an award-winning journalist and researcher with 25 years’ experience working in all major broadcast newsrooms in the UK, said that
Audience-centric intelligence & insights
Mr Ashish Verma, head of AI Labs at the Singapore Press Holdings, said that there has to be a right balance between content, subscription and advertising. “Great content is the foundation. It has to be combined with audience-centric intelligence and insight,” said Ashish.
Mr Ritvvij Parikh, director, Director News Product at Times of India Digital, gave a demonstration of how AI can be used to write a blog. He stressed that even though an AI tool can write a blog, but it does require human intervention.
The two panels were moderated by Dr Rahul Dass from The Times School of Media and Dr Tapas Badal from the School of Computer Science Engineering and Technology.
Newer forms of storytelling
Prof Deepak Garg, Dean of School for Computer Science Engineering and Technology, in his keynote address, said that a lot of content is generated through
Prof Sunil Saxena, Head of Department, Times School of Media, delivered the closing address in which he spoke about the significance of Artificial Intelligence in mass media. He summed up the Roundtable by stressing upon the need to focus on AI as well as on newer forms of storytelling.
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