Sameer Pathak Appointed As President - Pickleball India
Times of Bennett | Updated: Aug 04, 2025 12:38
BU Correspondent
Mr.Sameer Pathak has joined the Times Group as President – Pickleball India. He will based in Delhi. In this role, Sameer will work closely with the Managing Director’s Office, spearheading Times Group's foray into the sports domain.
Sameer brings with him over 22 years of diverse leadership experience across the sports and media industries, with a strong track record in building brands, forging partnerships, and delivering large-scale fan engagement.
Most recently, Sameer served as CEO of the Global Chess League at theMahindra Group , where he conceptualized and launched the world’s first franchise-based international chess league in collaboration with FIDE. Under his leadership, the league saw significant growth in both Indian and global viewership through innovative media tie-ups, marquee player participation, and strong commercial outcomes.
Before that, at Coca-Cola India & Southwest Asia, he held the role of General Manager – Marketing Activation, Operations & Assets, leading sponsorship and activation for global properties such as the FIFA World Cup, Olympics,IPL , and EPL. Notable highlights include the successful campaigns around the ICC Cricket World Cup and the FIFA Trophy Tour.
Sameer’s media experience includes his time at Network18 (CNBC Awaaz) as Account Director – Content Marketing, where he led the creation and monetization of branded media properties across television, digital, and on-ground platforms.
He began his professional journey with The Times Group (TimesJobs.com) as a founding team member, contributing to the platform’s early-stage growth across product, operations, and key client management.
Academically, Sameer holds a Master’s in E-Business and Business Administration from theUniversity of Wyoming , and a Bachelor of Engineering from M.S. University, Baroda. He is also an alumnus of The Coca-Cola Company – Harvard University LEAP Program.
Mr.
Sameer brings with him over 22 years of diverse leadership experience across the sports and media industries, with a strong track record in building brands, forging partnerships, and delivering large-scale fan engagement.
Most recently, Sameer served as CEO of the Global Chess League at the
Before that, at Coca-Cola India & Southwest Asia, he held the role of General Manager – Marketing Activation, Operations & Assets, leading sponsorship and activation for global properties such as the FIFA World Cup, Olympics,
Sameer’s media experience includes his time at Network18 (CNBC Awaaz) as Account Director – Content Marketing, where he led the creation and monetization of branded media properties across television, digital, and on-ground platforms.
He began his professional journey with The Times Group (TimesJobs.com) as a founding team member, contributing to the platform’s early-stage growth across product, operations, and key client management.
Academically, Sameer holds a Master’s in E-Business and Business Administration from the
