Just weeks after American Eagle dropped its “Sydney Sweeney Has Great Jeans” campaign, GAP clapped back with “Better in Denim,” featuring Katseye, the world’s first global girl group. The results? Loud and clear. GAP’s ad racked up more social traction in a single week than American Eagle managed in four. According to Exchange4media, It even became GAP’s most-viewed ad of all time, with an estimated media value of $1.4 million.
BTS Arirang comeback redefines music promotion by bypassing traditional media and focusing on digital platforms, selective appearances, and direct fan engagement. Despite minimal press, the group achieved record-breaking sales & chart success, highlighting a shift in comeback Playbook
In a Gen Z era of high-energy music, the Barmer Boys brought Rajasthani folk to global audiences with quiet authenticity. Rooted in the Manganiyar tradition, their music was inherited through generations, shaped by devotion and everyday life. From village gatherings to international stages, they blended bhajans, Sufi kalaams, and modern elements seamlessly. Even after Mangey Khan’s passing in 2024, their music lives on—proving folk isn’t fading, it evolves and continues to connect across cultures.
The 2026 Golden Globe Awards delivered a night full of surprises, historic wins, and viral moments that dominated social media conversations. From breakthrough performances to global cultural milestones, the ceremony reflected the evolving landscape of cinema and entertainment. Here are five standout highlights that captured the world’s attention.
The 79th British Academy Film Awards lit up London’s Royal Festival Hall on February 22, 2026, bringing together glamour, historic victories and a few moments that ensured this year’s ceremony would be remembered for more than just the trophies.
Correspondent: Mehak Juneja
'Bismil-ki-Mehfil' stole the show at Uphoria 2026 with Sufi depth amid hip-hop dominance. Bismil, from a musical family, trained under gurus from age five, debuted professionally at 18 during Hindu College days, forming his band and meeting manager Vibhor Hasija—coining the name in 2013, inspired by his mother's pick from 'Gulabi Aaakhen.' Hits like 'Tere Bina' (2019), 'Ki-Kita,' Nusrat cover 'Kali Kali Zulphon Ke Phande' (2022), Etihad Arena performances, Times Square feature, awards, and 2025 'Main Hoon Sufi' tour followed. Overcoming four jobless years, his passion shines: "Music ek samundar hai." Uphoria witnessed pure artistry.